#Strengthen – Get your gym merchandise and strengthen your brand!
Bad pun intended
3 mins read.
Update: This campaign is closed 🙁 However, we still do bulk orders for single delivery/pickup. Contact us for more!
Note: While this article speaks about gyms in general, our content below is also relevant to other Health & Fitness professionals and business, including Yoga Studios, Dance Studios, Massage Therapy Centers, Fitness/Wellness Centers, and more, that are also undeniably (at least to us) essential services that are committed to improving the health and wellness of people.
Part 1: 5 Reasons to get your Gym Merchandise
1. It builds a unique identity among members
“Oh eh, you also go to that gym ah? Me too!”
Apart from joining a gym to improve their health and well-being, people join and stay longer because of the social interactions they experienced there, the bond they built with other members and the community they feel a sense of belonging to. When everyone in the gym is wearing the same gym branded outfit, it incentives newcomers to join in and purchase the gym merchandise as well.
Gym merchandises help build that identity. When your members carry your merchandises, they would feel they belong to an exclusive community of people passionate in health and wellness. When they see others outside carrying the same merchandise, it helps strike a conversation and build the new friendship.
2. It increases brand awareness and loyalty
“I’m a fitspo and the muscle tone you are seeing now is trained from this gym you see on my t-shirt.” – Inner thoughts of your gym members when they walk outside
Your members carrying your gym merchandise outside are essentially walking advertisements as well as product of your gym. Advertisement in the sense that they help you spread the name and brand of your gym so more people are aware of it. Product in the sense that their physical appearance are the fruits of your (and of course theirs) labour. They represent your brand when they carry your merchandise and hang outside.
Once your members purchase your merchandise, it is like locking a commitment to a long-term relationship with your gym. They are proud to wear and carry them, and are more likely to stay longer. While we don’t have the statistics, we can rather confidently say that it helps them stay loyal to your brand.
3. It sends a positive message about physical fitness, health, and well-being
“Wah another fit guy. Am I missing out, should i join also?” – The member of the public that kept seeing gym members wearing gym-branded t-shirt
Sometimes, it’s less about the brand, but more about the positive vibes sent. While the merchandise your members wear carries your brand, it also sends the message out there about health and fitness. Because everytime a member of the public sees it, they are reminded of the benefits of upkeeping good health and fitness and it is imprinted in their mind.
4. It’s an additional revenue stream
“One more income stream to maintain the high maintenance of a gym”
The fixed cost of running a gym or a fitness center is, without a doubt, high. An additional stream of income helps to maintain that facility required to keep people fit.
And when people purchase, they purchase more for the brand. As a sign of support. And as a sign of contribution. Besides, your merchandise are mostly practical and functional items essential for the gym session.
5. It provides additional value to your members
“Oh today is gym day. Need to bring my gym essentials”
On top of everything, your merchandise is also a convenience to your members. It’s one less to worry about and think what to wear and bring to the gym.
They just need to bring your gym kit to the gym on the gym day. Also, if they forgot to bring any gym essentials, they can just purchase or borrow your gym merchandise to get by the day’s gym session without having to make the trip back home.
“Thanks for reading up to this point. You truly have that endurance and perseverance a gym owner or a gym-goer should have :)” – Newsy Prints
Part 2: The Gym go-to essentials – some ideas for your gym merchandises
We list some genuine ideas and curated products for your gym merchandise (though you might already know). Most items listed below are products we carry and can custom-made or print your brand/logo for you.
Starting of the list with Apparels (T-Shirts and Jackets) – our bread and butter.
Check out our full guide on how to customise apparels with Newsy Prints!
T-Shirts
Gym-branded t-shirts are a non-brainer and a must-have. It is the go-to merchandise that every gym should have.
Quick-dry round-neck t-shirt
Quick-dry (or broadly known as Dri-fit) is a polyester fabric that moves sweat away from the skin to the surface, evaporates quickly and keeps athletes dry and comfortable while they work out.
This could be used by your members during gym workouts.
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation: 
We recommend QD56 or custom-made with MF Eyelet or MF Interlock!
Everyday-wear t-shirt
Not everyone likes to wear dri-fit material when they’re not working out. But it is also an opportunity to provide other t-shirt materials for your gym members to wear on their day-off!
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend Cotton – CT60 (though 100% cotton have its downsides: holds sweat and moisture, prone to shrinkage) and 26TC SINGLE KNIT (a more popular choice!).
Polo T-Shirt
Polo T-Shirts may not be the go-to gym apparel but it can also serve a different purpose. Polo T-Shirts are generally more formal than round-neck t-shirts and it provides your gym members (who are office workers) an outfit to wear to work on dress-down days, or even on event days where they come for some promotional activities and there is no need for any workouts.
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend Honeycomb or Single Jersey Polo, or our factory custom-made materials MICRO FLAT KNIT or 26TC LACOSTE (a stiffer and more coarse material, but with a more professional look)!
Jacket
While jackets are not common to wear to the gym or during workouts (due to our insane hot weather), it is a good merchandise for your gym members to wear on non-gym days or during their work hours.
It is also good for the air-conditioned office, or during the rainy season!
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend Sweatshirt jacket (SS13_P1100) for a more casual, street look, or a windbreaker (WR06-P0990) for a more sporty look!
Next, here are some gift ideas that we suggests and if you’re interested in our products, feel free to reach out to us!
Water Bottle
Water bottles are also a must-have gym essentials for that timely hydration during work-out breaks. It also encourages gym members to hydrate more often. Nothing’s more epic than the drink-up session during break and everyone at the gym is holding that same gym-branded water bottle
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
- 1L Plastic Bottle
For the intense hydration during work-out breaks.
We recommended the classic SB03 series (though admittedly it might be a little too common and basic; but it’s simple, cheap and a classic)
- Metal Flask
Metal flask are usually smaller in volume but it encourages the drinking of warm water. More for the office use by gym members.
We recommend the classic SB19 series or the simplistic DW19062
Towel
Towel for wiping off the sweat and for that after-shower drying. Also, it is for that forgetful gym member that forgot to bring towel to the gym to spend some bucks to pay for his/her forgetfulness.
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend getting T2 MICROFIBER SPORTS TOWEL or SUEDE SPORT TOWEL for the quality and exclusive packaging.
Bags
Bags are also another good gym merchandise idea as it saves your gym members alot of hassle in getting a bag useful for that gym. Especially if they have alot of gym essentials to bring or if they might not want to mix their smelly and sweaty after-gym attire with their other personal belongings.
Duffle Bag
For the ones that just want a bigger bag to lug around and throw all their gym essentials and other personal barang-barangs inside.
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend getting FB17011_NP0550 or TL 0724 for the fold-able option.
Draw String Bag
For the light-travel gym goer that have little to no belongings to carry other than their handphone, wallet and waterbottle. Or the one that doesn’t bathe so he/she come and go in the same attire.
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend the BP03 series or SL09 series!
Dry Bags
For the sweaty and wet gym goer For that gym goer that also does water sports/activities.
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend the MB 22 or MB23 series!
Toiletries Bag
For that hygienic gym goer that showers at your gym after the session or for that beauty fanatic gym goer that brings all his/her personal grooming products to the gym.
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend TO01/TO02 Series, Hanging Toiletry Pouch (DB-2220), or the Duo Toiletry Pouch!
Shoe Bag
For that gym-goer that wears heels or formal shoes and came after work; or for that gym-goer that has to bring his/her slippers to change into after work-out
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend the DB-3500 or MB17 Series.
Backpack
For that loyal gym-goer that only shops from your gym merchandise. Even for that gym-branded backpack.
Newsy Prints Recommendation:
We recommend BP62 series, BP6824 (foldable) or DB-2836
Accessories
Wrist Band
Wrist band is merely an accessory for your gym members to wear during work-outs. It is a low cost item that you may want to consider gifting as a freebie to your members.
Custom print it with your brand logo with a motivation line that keeps them going during tough work-outs or during runs.
Alternatively, get several colors and use it to identify your members by different groups, intensity levels or skill levels.
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation:
We recommend SA01 Series or SA13 Series
Stress Ball
While gyms focus more on the physical health and fitness, there’s more we could do to help members focus a little more on their mental health and help them cope with their stress level, either accumulated from work or from their personal life.
Show them that you care for their mental well-being as well. It is also a relatively cheap item that can be gifted as a freebie, with or without custom-printing
Practicality
Cost
Brand Effectiveness
Novelty
Newsy Prints Recommendation: (for that mental well-being)
We recommend SA07 Series or SA08 Series (slightly corny)
If you’ve made the read this far down, thank you! Hope the above was a good read and beneficial for you.
Do you intend to print your own Gym T-Shirts or merchandise? We at Newsy Prints would love to support you! Feel free to browse through our catalogues for some inspiration, or our custom-made guide to have an idea about t-shirt customisation. When you’re ready, get an obligation-free quotation and discussion with us at admin@newsyprints.com.sg or 65 93380062!
Last but not least, we wish your gym all the best!
